| The Drum

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

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Mel Peck - 23/05/2013

video

Insights on maximising your agency profits in run up to Agency Leadership Assembly

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

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- 23/05/2013

Advertising

Competing for social buzz – but is it always the end goal?

Opinion: The Dadi Awards Blog

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

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Jasmine Jaume - 16/05/2013

Digital

The Power of PPC: Tim Barlow of Attacat

Tim Barlow from Attacat demands PPC raises its game in a challenging time with remarketing and less space on the likes of Google Glass. Read more

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Craig McGill - 16/05/2013

Digital

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

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Mel Peck - 16/05/2013

video

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

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Mel Peck - 09/05/2013

video

There is still life left in copyright: clearing up the misunderstanding surrounding the Enterprise and Regulatory Reform Act and 'orphan works'

Adam Rendle, associate at international law firm Taylor Wessing clears some of the misunderstanding surrounding the Enterprise and... Read more

1 comment

Adam Rendle - 02/05/2013

Design

Twitter exclusives: same as before, just a different medium

Opinion: Consultancy Matters

Liam Herbert, managing director at JBP for PR & Parliamentary Affairs, comments on the news that Downing Street plans to provide ‘Twitter... Read more

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Liam Herbert - 02/05/2013

Social Media

Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

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Marie Myles - 30/04/2013

Advertising

Why you should think twice about running promotions through Facebook

As it is reported that Facebook reportedly lost 2m users over the last six months in the UK, and 8.6m in the US, Jeremy Stern, managing... Read more

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Jeremy Stern - 30/04/2013

Social Media

Your Reputation is Your Life Story

Opinion: PR Musings

The use of Warren Buffet’s famous quote, “If you lose dollars for the firm, I will be understanding. If you lose reputation for the... Read more

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Billy Partridge - 26/04/2013

Public Relations

Trademark toddlers: How dancing babies brought virality to Evian

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more

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Mel Peck - 25/04/2013

video

Marketing beyond Facebook: How niche should your social strategy go?

Jillian Ney, head of research at Kiltr and currently Scotland's only doctor of social media, urges marketers and social media... Read more

6 comments

Jillian Ney - 23/04/2013

Social Media

Merging social and sport for a match day experience

Last week, Saracens Rugby Club launched full-stadium WIFI in their newly constructed ground, Allianz Park. This presented a chance for... Read more

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Pete Wood - 23/04/2013

Digital

How a touch of toilet humour helped Kmart go viral