Opinion - Social Media

Viral Highlights - Local business ad beats big brands to top the viral chart.

Viral Highlights - Local business ad beats big brands to top the viral chart. video
Viral Highlights - Local business ad beats big brands to top the viral chart. video

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

Competing for social buzz – but is it always the end goal?

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

Trademark toddlers: How dancing babies brought virality to Evian

Trademark toddlers: How dancing babies brought virality to Evian video
Trademark toddlers: How dancing babies brought virality to Evian video
Trademark toddlers: How dancing babies brought virality to Evian video

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more

How a touch of toilet humour helped Kmart go viral

How a touch of toilet humour helped Kmart go viral video
How a touch of toilet humour helped Kmart go viral video
How a touch of toilet humour helped Kmart go viral video

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart ... Read more

Not so corporate after all: the best brand pranks and hoaxes

Not so corporate after all: the best brand pranks and hoaxes video
Not so corporate after all: the best brand pranks and hoaxes video
Not so corporate after all: the best brand pranks and hoaxes video

In a week where April Fools' Day gags have dominated The Drum's Viral Video Chart, Mel Peck from... Read more

Ikea Live - 10 tips for an effective content strategy

I'm sure many of us took the obligatory stroll around Ikea this Easter weekend, and it was while... Read more

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