Opinion - Social Media

Opinion - Social Media

Why Goodluck Jonathan had the right strategy, but left it too late to win Nigeria’s first truly democratic election

Western media coverage of last weekend’s election in Nigeria focused on two things –...

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Is Instagram Layout important for brands?

I use Instagram. You probably use Instagram. And over 300million people all over the world use...

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Five cool things I saw at SXSW – chosen by JWT social media director Toby Chishick

Continuing our round-up of the most eye-catching moments from SXSW 2015, JWT London social media...

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Vine Kids - The gateway drug for Twitter and Vine

Vine Kids was released recently and while it was unexpected, it also makes complete sense. Vine...

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Hashtag Thinking: Five reasons to use hashtags within a marketing campaign

From its humble beginnings, when an early user suggested this way to categorise Twitter...

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