Neither fit nor first: have the slimmed down gyms got Fitness First on the ropes?
Across the country millions of new year’s resolutions will have been made in the past few weeks, with a large proportion revolving around getting fitter over the coming 12 months.
In recent years, the gym market has become increasingly competitive with companies vying for sign-ups offering a more functional experience and month-by-month subscription packages as opposed to long-term commitments.