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Social TV week in review: Republican debates continue to drive the most reactions

Executive editors Natan Edelsburg (@twatan) and Adam Flomenbaum (@flobombin), and guest contributors, bring the inside track on the latest developments in the TV space.

As long as Donald Trump is still in the presidential race, the Republican debates will continue to be must see (and must tweet) TV.

According to our analytics partner Canvs, creator of the only qualitative social TV solution, last the most recent debate drove 243,668 of the 3,854,853 emotional reactions on Twitter last week. The debate drove 452 reactions per minute, and 8% of these reactions featured “crazy” sentiments.

Tweeters were also talking about Ellen Degeneres’s 2,000th episode (63% of reactions featured “love” sentiments) and The Voice’s double night of “Live Playoffs” (51% of reactions featured “love sentiments).

Below, additional insights about the Republican presidential debate followed by an infographic:

· Donald Trump was the top driver of Reactions to the Republican debate, inspiring just over 37,000.

· Ben Carson drove the highest share of dislike and crazy Reactions to the debate.

· The Republican debate had 92,713 unique reacting authors. The top author reacted 207 times.

Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.

Reaction benchmarks based on Canvs data as of 1/1/14.

Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.

Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

All by Adam