eCommerce Expo 2015: Twenga's top five takeaways from Day 2
After an exciting first day at eCommerce Expo, Thursday saw its exhibitors return for the second and final round. As well as nearly 30 different sessions, including a Google Shopping seminar from Twenga Solutions, the final day brought us even more insights into the future of e-commerce. Gaël De Vos, VP Solutions Development at Twenga, brings his highlights from day 2:
Increasing interest in Google Shopping
Having led a conference at eCommerce Expo today, how can one of the first highlights not be the amazing turn out we had. With only standing room remaining, our conviction that Google Shopping is becoming an increasingly popular platform, yet remains a complex one to manage was confirmed.
When speaking with e-retailers, similar themes to Wednesday emerged, including an interest in automation. Managing Shopping campaigns is an apparent problem for e-retailers and one that they feel would be facilitated with such an approach.
UK users are shifting to mobile
Another reoccurring theme included the importance of mobile. Industry Head of Tech & Retail at Google, Jeremy Morris, discussed the consumer shift to mobile and how to win the ‘micro mobile moments’ in his early afternoon session in the Keynote Theatre.
During his speech he stated that amongst 10 others, the UK is one of the countries where there are more searches on mobile than on computers, confirming the importance of this device, especially for this leading European market.
From zero to mobile app hero
Also under the ‘mobile’ theme, Travelex revealed how they went from having no mobile presence to owning two of Apple’s ‘Best New Apps’ in less than six months. Their customer centric mobile strategy and a commitment to building meaningful relationships on mobile was essential to their success, proving that ‘thinking like a customer’ remains key to creating a great product.
Fruugo is reinventing itself as a cross-border trade marketplace
With over 300% growth year-on-year, there was plenty of buzz around Fruugo this year. Particularly interesting is that 75% of their shoppers are buying cross-border. How? They claim that it is all about being ‘Glocal’ or globally local.
Soon to be in 33 countries, there is no doubt that Fruugo is an e-commerce marketplace to watch.
Black Friday is a huge event for e-commerce
Black Friday has gained more and more popularity over recent years and has become an e-commerce event that retailers can’t ignore. During its speech yesterday, IMRG claimed that takings on Black Friday last year were greater than the entire year 2000.
Who knows what 2015 will bring, but we can predict that this trend will have a significant effect on an e-commerce website’s marketing spend and strategy. We can expect that this will be the case not only in the UK, but also widespread in Europe as this event is utilised more and more often to generate mass sales.