Opinion

Opinion

Friendly fire and the unexamined campaign; when content marketing misses the mark

The rise of digital media has equipped the modern marketer with an arsenal of new ways to reach...

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.