In preparation of a summer of sport, brands have already started to roll out suitably sporty ad offerings, in an attempt to bag all the best names and wow audiences with ever increasingly impressive stunts.
In this vein, trending on YouTube this week - Euroleague Basketball stars Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez make waves poolside in Crispin Porter + Bogusky London's new Turkish Airlines ad that builds up to an awesome aqua-dunk.
The video, which paid homage to a series of complex amateur basketball pool videos that emerged last summer on Instagram and Vine, came together after an impressive 22 takes, with the stars making a series of improbable passes in and around an outdoor pool in Madrid.
Also trending - As a promotional tool for their 1000 mbit/s Internet, Swedish energy provider UME.NET performed an experiment to showcase what it’s actually like living with the internet’s biggest disturbance, lag, in real life. Four volunteers were given the Oculus Rift, the new virtual reality headset, fitted with a GoPro camera, to show how lag affects reality. The GoPro feeds video onto the headset’s screen, with the video staying between 0.3 seconds and an entire three seconds behind. The user’s perception of reality is so skewed showing how much a tiny lag affects real time. Hilarious consequences ensue…
UGC & Entertainment Chart
YouTube personality Rahat Hossain, better known by his YouTube channel name "Magic of Rahat", has stormed into the UGC chart this week with his heartwarming video that showcases the moment a homeless man is given the keys to his own home. Rahat introduced the homeless man, known only as Eric, to his viewers back in March with another viral hit that saw Eric fall victim to a fake lottery ticket prank
. The video garnered widespread interest online, and people were touched by Eric’s selfless response to the prank and desire to share the $1,000 left to him; so much so that donations started flooding in to an online crowd funding effort set up by Rahat.Fast forward 2 months, and Eric now has a house to live in, with the donations going towards his rent for a year, furnishings, supplies and a savings account.The clip has racked up over twelve million hits on YouTube in just a few days. Tissues at the ready!
Elsewhere, it seems the Internet just can’t get enough of the charming Disney masterpiece that is 2014's Frozen, with the viral chart being inundated with various covers of music from the movie soundtrack over the last few months.Student Olivia Mowry has developed the craze further by combining the popular Frozen song, “Do You Wanna Build a Snowman”, with the madness of exam pressure, resulting in a mini-musical parody, “Do You Wanna Go To Starbucks?”. The video seems to have hit a chord with students worldwide, with the video taking the crown of the UGC chart this week. Queue Disney clichés in a University setting.
Squeak of the Week
Arguably the most adorable bunny rabbit to hit the Internet this week, setting an example by ensuring she gets at least one of her five a day. I present to you, Bunny Eating Raspberries:
Viral Video chart compiled by the VAN
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