It was only about five or six years ago that I had the chance to first use a Smart TV, long enough ago that the concept of having the Internet on my telly without having to drill a hole through my upstairs floor to link it to my computer, which seemed at the time pretty amazing.
Jump forward a few years and the concept has never really gotten off the ground to the extent that I for one imagined it would. And with Google's Chromecast now on the market, there's a good chance that Smart TVs have already seen their day (although if Google releases a TV with Chromecast built in then perhaps not.)
At a bargain price of £30 on release, the cost factor is not a major issue, although, like BSkyB, I wonder if the device might be handed out free to subscribers in order to hasten its take up rate and help overcome the initial problem that Google has - persuading media companies to share their content on yet another online device. They've been here before of course with Google TV and has the same challenge to face all over again.
The set up took me just a few minutes (10 in total and I consider myself slow) to glancé at the instructions, unplug my Sky box, plug in Chromecast to both my TV and the wall socket and download the app to my phone, then I was ready to go.
It does protude from the back of the TV by about five inches however - so my TV is a little further forward from the wall than it was before.
However, all in all, setting up the device was easy.
But then, upon using the app it dawned on me just he new this platform is when looking for content. Ok - BBC iPlayer is there - but it's everywhere else too, and it's great to have YouTube which is vast - although it's amazing that it still feels somehow limited in its content still. Netflix is on there too.
Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.