The team behind the Viral Video Chart examine the latest trending videos and look at what it takes to become a web smash.
Top trending Brand videos:
Waiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney! The cast of The Lion King musical broke out into song and entertained the passengers with an awesome impromptu rendition of The Circle of Life. I wish all my flights began with a full-blown Disney singalong like this!
US based company Honey Maid, known for their Graham crackers, have this week released a video to follow up the launch of their ‘This Is Wholesome’ campaign last month, based around modern and diverse families. Unfortunately their campaign, aimed at portraying “Everyday wholesome snacks for every wholesome family”, managed to spark controversy when US conservative group One Million Moms (and several other organisations) lashed out at the ad claiming it was “attempt[ing] to normalize sin”.
Honey Maid’s latest offering, Love, addresses these criticisms by taking the negative comments and literally turning them into Love, with the help of two artists who create a sculptural piece of art spelling out the word. The ad then states that despite the criticism the last video attracted, they actually received 10 times more positive messages, which (as the ad proclaims) “[proves] that only one thing really matters when it comes to family…”: love.
This latest ad is likely to stir up just as much provocation as the last, but Honey Maid have clearly taken a strong stance in this argument, and as the video shows (as well as over 3 million YouTube views in a week) they do not stand alone.
Top trending UGC and entertainment videos:
The epic movie, Gravity, had all of us on the edge of our seats for those nail-biting ‘help-i’m-getting-lost-in-space’ scenes, but what if Sandra Bullock had gotten a helping hand from a certain red and blue clad super hero? It makes a great alternative to the real scenes, but “too bad the brass at Warner Bros rejected this version”.
For all those mega fans of the hilarious YouTube channel 'Screen Junkies', be prepared for their latest ‘Honest Trailer’ which sums up seasons 1 to 3 of Game of Thrones (also known as ‘the abusive show you keep watching no matter how many times it hurts you’). It crams in a very vague and general overview of the show into 5 minutes, which will leave you either very confused (if you’ve never watched it)… or laughing your head off. They’ve offered a non-spoiler version in order to avoid death threats from new die-hard GoT fans.
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