Scaring the living Sh*t out of people is the bottom line of horror movie marketing and Thinkmodo is getting pretty darn good at terrifying public PR stunts!
Earlier this year, the viral video agency freaked out beauty salon customers with an elaborate hidden camera prank to promote the release of The Last Exorcism and now it’s at it again; this time it’s unsuspecting coffee shop patrons getting the prankvertising treatment.
Imagine the scene… you’re settled down with your paper, peacefully enjoying a nice latte, when an argument breaks out across the room. A man has spilt a drink over a girl’s laptop and she’s NOT very happy about it. The kerfuffle escalates into a shouting match and all of a sudden the girl flings her arms, appearing to send him flying across the room and smashing into the wall. While shocked customers look on in terror, desperately fumbling for their phones in an effort to record the action, chaos unfolds. The girl starts shrieking, books fly off the wall and tables and chairs shoot across the floor. It’s probably safe to say your relaxing morning has been ruined!
Nope, it’s not an insane IRL demonstration of telekinetic superpowers, just another clever marketing stunt to promote the upcoming remake of Stephen King's legendary 70’s horror flick, Carrie. The video has already clocked up over 15 million views in just two days!