The team behind the Viral Video Chart examine the latest trending videos and look at what it takes to become a web smash.
After a whole host of sports campaigns leading the way for trending brand viral videos last week, this week swings round to focus on the nation’s feminine side, with Dove presenting their newest video – Camera Shy.
Left with the tough challenge of trying to follow up on the success of Real Beauty Sketches, this time Dove focuses on why so many women (90% according to their own research) are so self conscious and try to hide themselves from the camera, whilst asking the question - at what point in a woman’s life do they “become their own worst beauty critic?”
Camera Shy features clips of a range of women being ambushed by a camera, only to shy away and attempt to hide themselves from view, contrasted to the confidence of young girls who have no such body image issues. Dove states their aim is to encourage women to be “their own beautiful self”, and is using the hashtag #MyBeautifulSelf to invite women to join in the conversation.
Many have praised the ad not only for it’s inclusion of a diverse range in the women featured, but also for the underlying message of raising women’s self esteem.
With over 10,000 Facebook & Twitter shares in just over a week it looks like Dove have managed to continue with the success of Real Beauty Sketches with this latest viral offering.
Also trending in brand videos this week is the return of Grand Theft Auto. The ad focusing on the new gameplay for GTA V gives gamers an introduction into new features, and has led to mass excitement as the video has received almost 12.9 million views and over 400,000 Facebook & Twitter shares.
Not only featuring all the regular things you would expect from GTA, the video also gives a sneak peek into the sheer vastness of the game maps, introduces three main characters and touches on a dual-environment, where you are able to switch between heists and open-world exploration.
With the release date set for September, gamers are already eager for more of Rockstar’s latest offering.
Elsewhere amongst this week's trending brand videos – Land Rover pit their Range Rover Sport against a Vickers Supermarine Spitfire in an unconventional off-road race, IKEA bring one girl’s dolls to life in their One Room Paradise video, and Skype invites everyone (including a few famous faces) to ask Simon Cowell one question.
On to this week’s trending UGC videos – it seems that wherever you look you can’t escape the console war. With E3 last month revealing details on Xbox One and PlayStation 4 the debate has got more heated than ever.
AVbyte (who previously brought us Hipster Disney Princess – The Musical) have now created Ps4 vs Xbox One – Console Wars The Musical, pitting the two sides against each other, with a nod of inspiration to West Side Story.
Other trending UGC videos this week include a quick, yet informative, explanation of the EU from CGP Grey, Rhett and Link put YouTube’s Automatic Caption Tool to the test with their own version of One Direction’s best known song (who’s version is better? That’s up for you to decide…) and liquid metal gets the 3D printer treatment from researchers at NC State.
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