Tesco Mobile cuts down hater, Facebook clamps down on controversy and Instagram sends Vine reeling - another classy week in social media

By Iona St Joseph

July 5, 2013 | 5 min read

Strap yourselves in social media fans, this week we’ve got lolz from Tesco Mobile and a classic celeb Twitter.

How to get a free phone from Tesco: diss them

Tesco Mobile

Some days, someone does something on a social network that restores my faith in humanity, as well as convinces me that social media is a totally legitimate profession (despite the fact that my parents have no idea what it is I do for a living).

Tesco Mobile have recently launched their #NoJoke campaign, which has seen ads featuring comedy heroes like Sir Ronnie Corbett popping up on the side of bus stops.

The campaign has also been launched on Twitter, and Tesco Mobile recently deployed some hilarious tweeting tactics to get people talking about the brand.

Following their scathing tweet, Tesco Mobile them sent Liyah Summers a BRAND NEW MOBILE PHONE. Not too shabby, Tesco Mobile, Not too shabby.

Facebook bans ads on controversial pages

Facebook has finally introduced a new policy, which bans adverts on controversial pages.

Now, whilst this looks like a good move from Facebook because they have the word ‘ban’ and ‘offensive content’ in the same sentence, it’s really only a plus for them, as they get a thumbs up from the big brands that advertise on their site.

Instead of banning the ads on pages that contain offensive content, why not improve on the moderation of the pages and remove the offensive content all together?

This news has come after Facebook had to remove adverts from brands, including Dove, earlier in the year after they were featured on pages promoting rape and violence towards women.

Alec Baldwin Twitter meltdown

Alec Baldwin totally lost the plot last week and ended up having a pretty severe Twitter breakdown, which has led him to claim that he is done with Twitter.

The 30 Rock star went totally coconutty when the Daily Mail (what a surprise) published a story that speculated that his wife was tweeting during James Gandolfini’s funeral.

An epic tirade followed, with Baldwin issuing several threats to the Daily Mail reporter. Baldwin has since apologised for the homophobic tone of his comments.

The piece has been removed from the Mail Online. It’s unlike the Mail to publish a story by just looking on Twitter and making a piece out of a celebrity’s tweets…

Nordstrom nail Pinterest

Whilst most brands are trying to find a way to make Pinterest work for them, a fashion brand have managed to make use of their Pinterest account in the offline space.

Earlier this year, Nordstrom started putting a little ‘P’ on their items of clothing that were most popular on Pinterest. This started off in a couple of stores, but it has now reached into 13 of their 248 shops.

At the moment, it’s just a three-month trial period, but it will be very interesting to find out the results of the campaign.

They have also developed an app in relation to this, which lets employees on its sales floor access a ‘dashboard’ that cross-references the most pinned items with the products that they have in stock, ensuring that they don’t run out.

Vine users fall after launch of Instagram Video

Instagram Video (is that what it’s called, they’re leaving it at that? They should definitely give it a cool name) only launched a couple of weeks ago, but already it’s overtaken Vine in the popularity stakes.

The number of links to Vine on sites including Facebook and Twitter fell by almost half a million just a day after Instagram introduced a video element to their app on 20 June.

Vine has upped the ante already, launching a few new features including 're-vining', but it will be interesting to see how the competition develops. *Waits for TechCrunch to report speculations about big Vine announcement*

Trending

Industry insights

View all
Add your own content +