Last week The Drum Viral Chart, powered by VAN, was packed full of commercials for the US Superbowl, but as the aftermath of the game has finally started to subside we’ve seen some of the top brands move down the list to make way for a couple of new entries.
Trending this week, and entering the Viral Chart at number 2 is an ad from a little known American company called Shortline Dental, featuring popular interweb star, Sweet Brown. For anyone who somehow managed to miss the meme sensation's online debut back in April last year; she rose to fame following a particularly animated interview with a local news station after her apartment block caught on fire.
Of course, there is nothing YouTube loves more than fodder for a good old parody mashup and Sweet Brown soon became the subject of a string of trending remixes.
Following in the footsteps of the likes of Samsung and 4GEE, which both based ad campaigns on popular virals last year, the small family run business enlisted Sweet Brown to promote their dental services, clocking up nearly 4 million views in less than a week and catapulting the previously unheard of company into the viral limelight.