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Valentine's Day TV ads: which brands got it right?

The pressure placed on couples to turn February 14th into a special occasion has been growing over the past twenty years and as this year's Valentine's Day has approached, there's been a positive bonanza of television commercials urging men to provide roses, chocolate and a romantic meal for their hopeful partners.

Marks & Spencer and Waitrose have both been urging their well-heeled clientèle to push the boat out by spending twenty quid on a complete meal of pre-prepared loveliness.

M & S have acknowledged the cyclical nature of this event by re-running last year's commercial rather than bothering to make anything new for 2013 - after all what can have changed since last year? Well, as it turns out, horse is slightly less likely to be on the menu but... apart from that?