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7 February 2013 - 10:20am | posted by | 5 comments

Salmond's announcement on the timetable to independence surely bodes well for the marketing industry

Alex Salmond: a man who can get things done?Alex Salmond: a man who can get things done?

On Tuesday the Scottish government published a paper outlining the transition from a 'Yes' vote in the referendum to full independence and effective separation from all of the UK's combined machinery of government.

The proposed timeline attracted considerable comment in the national media yesterday. Professor Jim Gallagher in the Scotsman concluded that Salmond had moved firmly into a world of fantasy.

Having in-depth experience of the 'pace' of progress and decision-making in the Scottish public sector, I can only second Prof Gallagher's analysis.

Salmond is suggesting with characteristic ebullience that in a mere sixteen months, he and his team will sort out everything to do with everything.

National defence (google 'Irish Air Force' for a sneak preview); our own Treasury; who gets the oil; new passports and border controls; driving licences; our currency; disposal of Trident and replacement jobs for the thousands affected; splitting the national debt; dividing other resources; the list is endless...

Sixteen months. Anyone in the Scottish marketing services industries who submitted an initial application in December 2011 to get onto one of their coveted rosters may notice that they are still waiting to hear the outcome.

The decisions, we are told, will be announced at the end of March. By coincidence, sixteen months from the date the process started.

Now this procurement process was designed to overhaul things as trivial as design agencies, PR companies and firms specialising in integrated marketing campaigns. Small beer in the grand scheme of things, compared to matters of national security, current stability, and future prosperity.

I can only assume Salmond is going to put the entire civil service on steroids, abolish flexi-time, or hire large numbers of additional staff (presumably from the rest of the UK) to achieve all this. And if this means the entire Scottish Government will be better placed to move at more than a snail's pace in the future, then it's great news.

By the way, Alex, I am still waiting to hear from Scottish Natural Heritage about a pitch result from 2009. As they say in our industry, 'no news must be good news', but would you mind putting a word in? You seem like the kind of guy who can get things done.

Giles Moffat is managing director of Zeitgeist

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Comments

7 Feb 2013 - 13:06
Paul Mason's picture
3
comments

This unbiased, balanced and fair piece was brought to you by Giles Moffat, Managing Director of Zeitgeist, the agency appointed (and indeed created by) the pro-union/anti-independence body Better Together.

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9 Feb 2013 - 07:15
McMonkey's picture
15
comments

Hi Paul @Paul Mason

How is London treating you?

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7 Feb 2013 - 15:22
giles10976's picture
2
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Q: The Scottish Government has taken since 2011 to deliver the Marketing Roster contracts. True or false?

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7 Feb 2013 - 15:28
johnboy's picture
5
comments

This comment is bought to you by someone who genuinely doesn't give a sh1t about the machinations of the referendum but is bored to death of the cyber-nats jumping on every piece of public debate as though their mean spirited, dull, besides the point chitterlings are doing anything other than actually harming their case for independence.

"I know - bore them into independence - that'll work".

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13 Feb 2013 - 09:11
kmunro's picture
4
comments

I'm disappointed The Drum has decided to carry a Better Together press release. Zeitgeist was appointed as agency to Better Together. I don't mind this guest post but think it would be better journalism to point out the post is partial.

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