Social Media

Colin Kelly tells us The Good, The Bad & The Ugly of Social Media

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By Craig McGill, MD/Creative Guy

September 13, 2012 | 3 min read

Colin Kelly is no stranger to these parts - having given a cracking interview earlier in the year about social media - and now, as part of our The Good, The Bad & The Ugly of Social Media season (which culminates with a live panel discussion during Social Media Week on Wednesday September 26 at SkyPark - book your free tickets now) - he tells us who he thinks is The Clint, The Lee Van Cleef and the Eli Wallach...

Good

Eastern Western Motor Group on Facebook

It's a very subtle way to fill their timeline up with happy, smiling customers and they rarely even have the salesman or woman in the pictures. There's no hard sell at all and no attempt to attract more customers in with mentions of deals and offers. Just pictures of happy customers with new cars.

Bad

John Menzies on Facebook

This is one of Scotland's greatest businesses and they are not embracing social media. Despite being in a time critical logistics business and being highly modern in so many other ways they have yet to see the potential and aren't on Facebook. Except, of course, as the link proves, they actually are.

Ugly

Certain Scottish 'news' Organisations telling their Twitter followers that radio presenter Tiger Tim was dead.

He wasn't. And as a so called reputable news source they should have been cleaning up unsubstantiated rumours on social networking sites rather than adding to it and confirming the misinformation.

The Good, the Bad and the Ugly of Social Media will take place on Wednesday, September 26 from 6.30-8.30pm at SkyPark. You can book your free tickets here and follow all the chat between now and then via the hashtag #smwgoodbadugly and by following the Social Buzz Awards.

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