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28 July 2012 - 11:03am | posted by | 17 comments

London 2012 Olympics Opening Ceremony review: Take a bow Danny Boyle

London 2012 Olympics Opening Ceremony review: Take a bow Danny BoyleLondon 2012 Olympics Opening Ceremony review: Take a bow Danny Boyle

Paul Saville, client services director at brand experience agency Ignite London, reviews the Olympics Opening Ceremony, which drew a UK TV audience of 26.9 million.

In the words of Lord Coe ‘One day we will tell our children and grandchildren that when our time came, we did it right’. He couldn’t have been any more precise in his description.

Please take a bow Danny Boyle for creating a show so wonderfully apt, surprising and inclusive that it surely must have silenced and swayed the sceptics. For me, it signalled that London really is ready for the Games. This was not about showing off, this was an awe-inspiring yet humbling salute to our nation’s rich and eclectic history; there really was something for everyone, a celebration of all things that make our nation proud.

From the get go, the show was clearly designed to celebrate and involve generations past, present and most importantly future. The final breath-taking moment of the ignition of the Olympic cauldron was proof of that, with the inspired choice of entrusting the breath-taking task to our next generation of Olympians. We were told that London 2012 was always about the legacy and there could have been no better way to kick it off.

The opening scenes of rolling countryside were serene and understated, forming a living and breathing tableau of the British Isles, before the stadium transitioned into a multisensory history lesson, fusing fairy-tale and fantasy to recognise some of our nation’s greatest achievements. The spectacular transformation of the stadium through the Industrial revolution, in particular the forging of the molten Olympic rings was a personal highlight.

The show embraced popular British culture from children’s literature, film, music and technology. It was involving of the audience, with 3D glasses and handheld LED pixels that turned the stadium into a living and breathing video screen. The music was a magical playlist, a celebration of our rich history of musical brilliance; it was the sound track to most of our lives, which I will shortly be downloading from iTunes.

The use of Mr Bean, James Bond and in particular the tongue in cheek entrance of the Queen was hilarious, inspired and for me, only underpinned the inclusive nature of event. There to, could have been no better way to end than a sing-a-long to Hey Jude with Sir Paul!

There are few things that you can fault. The athlete entry sequence may have been a bit long, but there isn’t much that could have been done about that as there are lots of them. Arguably the narrative in the opening sequences may have puzzled an international audience, but the dynamic execution more than made up for that.

This wasn’t necessarily the most flamboyant show on earth, it didn’t have to be. It was however perfectly befitting of the occasion, it was diverse, vibrant, cosmopolitan and true, and will no doubt have made the nation, as it has me, feel very proud to be British.

Comments

28 Jul 2012 - 13:17
archm20863's picture
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Possibly the WORST Olympic Opening ever! Depressing, depressing, a little Mr Bean humor, followed by more depressing plus creepy, ending with endless boring and no talent. Then the teams entered the stadium - and the prince should have had a cup of Starbucks to help him stay awake. Even the Queen looked lost.

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28 Jul 2012 - 13:42
adamk82281's picture
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England has pop culture. They also used to be an agricultural society then an industrial one then a digital one.

Deep man. Deep.

Why again would the babies not sleep? Did it have to do with the 100 Mary Poppins? Or the giant Harry Potter puppet?

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28 Jul 2012 - 14:30
sobaz20252's picture
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yes that was the most flamboyant show on earth,so proud of u guys.bazungu

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29 Jul 2012 - 05:03
odamm10689's picture
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I agree, very good. I'm proud to be a Brit x

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28 Jul 2012 - 15:36
Mazda17121's picture
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Do you think all the people who are watching the ceremoney are artists or historians or what? This was the worst ever opening ceremony ever, it did not make sense except it was a good representative of Britain's history, art and politics but anyhting to represent the world, sports, olympic spirit it was not.

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29 Jul 2012 - 04:29
Japes18318's picture
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Sorry but that was the most horrible thing I witnessed on television since what's his face sang with Snow White at the oscars. Just dreadful.

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28 Jul 2012 - 16:39
cysbo18329's picture
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I agree with this so much. The only possible thing that let the ceremony down was the tediousness of the procession of athletes. Could this have come last? Possible first? It drew me away from the TV as I begun to lose interest. Or was this a tactical play? To get us longing for the great finish? Anyhow it was breathtaking and the whole nation must have been jaw-dropping. 'Inspire a generation' was very much taken into account with the cauldron-lighting. I thought this was a nice touch.

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28 Jul 2012 - 17:01
bosqu20817's picture
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Rather than taking a bow, Danny Boyle, you should bow out. The opening ceremony had nothing to do with sport and a gathering of nations. It was aimed solely at the British mind but missed the mark for much of the world. As terrible as it was to watch on television, it must have been worse in person. Too much was built around close-ups of little vignettes of English life and history. The worst opening ceremony I have ever seen.

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28 Jul 2012 - 17:37
amvuk19635's picture
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Well, I'm not British (I'm Croatian) and I really think London Olympics opening ceremony was surpassing... Unlike Beijing opening ceremony (which was glamorous and in some parts even breathtaking, but at the same time it very much reminded me on 'great baton relay finale' which was traditionally held in honor of the Tito's birthday in former Yugoslavia), London opening ceremony's idea was simply brilliant! Much much beyond 'just British history and glory' (as I'm reading in many comments)... I really didn't expect 'wow' or 'pure entertainment' from it... I didn't expect anything in particular, but got a lot! The ceremony itself had no particular intention nor was aiming to simply glorify British history - it was a magnificent mosaic presented through a real artistic vision... There wasn't the idea of 'being better than...' (that's why it is completely incomparable with the Beijing's ceremony) - the story itself was a unique vision and a collage of historical events, their participants, cultural symbols, humor, music icons... with the idea of humanity and olympism seen in so many details (7 billion pieces of paper representing every person on the planet, the Olympic flag bearers, the collage of pictures of lost family members, the idea of copper petals - one for each country and the torch lighting etc.). IT WAS A NIGHT TO REMEMBER!

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28 Jul 2012 - 23:11
susan14232's picture
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I Absolutely agree ! We migrated to New Zealand 6 years ago, more as a feeling that it was time to get out than an ambition to come here but I am British and I was never more proud to be so than watching the opening ceremony, I got through so many tissues and my heart was full to bursting with thoughts of what a wonderful heretige I come from, and London ..... well I miss you very much and part of my soul remains there. Sue - Auckland New Zealand

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30 Jul 2012 - 05:39
gueya52340's picture
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Lets be honest. It was the worst show I have ever seen. Even the opening ceremony for the Angola AFCON was better!!

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30 Jul 2012 - 10:47
steve_moncrieff's picture
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Couldn't have said it better. Very proud to be British and very proud of an utterly bonkers eccentric opening ceremony, that only GB could have pulled off. With some nice quips to those around the world - inventors of the www and rocket man which had to be a small poke of fun at the Los Angeles Olympics. The world may not have fully understood it but hey they enjoyed it.

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30 Jul 2012 - 15:13
steve_moncrieff's picture
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Feel I have to write another comment to this thread. Whatever peoples political motivations or taste, and having the misfortune to listen to Jeremy Vine on R2, it beggars belief that in the weeks of the Olympics in GB, people can be so negative. To say it wasn't for television, well your on your own with that one, to say it was the worse and that it missed the point of the games being a sport, so a rocket man, drummers, moveable typefaces, dancers that featured in other opening ceremonies were any different. Yes it was political with the NHS and antinuclear protest, but all those elements are what weaves this nation of ours together, but Beijing was no different and every bit political. The lighting of the flame, brilliant, letting stars of the future light the final flame provides such an inspiration. So many friends who live overseas have echoed the susan14232.

The Olympics will never be perfect, but we are the hosts, we should stop beating ourselves up, stop moaning and just bloody well enjoy it!!

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30 Jul 2012 - 21:11
nicol19156's picture
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you are so right...well said ...and 'that's all good' @steve_moncrieff

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31 Jul 2012 - 02:48
marcy58066's picture
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indeed, the show was boring and awful.. historically inaccurate (the industrial revolution in England.... oh please) ... and to celebrate your NHS, that is absolutely a disaster. What was that about? Your country is actively trying to privatize your system because the NHS is bankrupting the country. Your quality data is positively awful. As a physician, I found it disrespectful. If the ceremony was to be entertaining, it was not. If it was to be educational, it was not. If it was to be inspiring, it was not. And where was Elton John??

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10 Aug 2012 - 02:20
joelg24338's picture
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@marcy58066 so if you are a 'physician' why do you think you are so well placed to tell us how inaccurate our own history is?? By the sounds of it you are Anerican and for you to talk about our NHS bankrupting our country is outrageous. You clearly don't live in this country so don't judge something you know nothing about. The NHS has done wonders to care for the people of Great Britain. Granted, it has its flaws but doesn't everything?! Even the American care system does too believe it or not. So next time you want to lecture on about another country other your 'great' own nation, make sure you come up with a feesable argument. Thanks Joel, 16

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6 Aug 2012 - 21:43
martl92662's picture
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One world, thousands of athletes, billions of people watched London put on a show with such dignity and hope. A beautiful, stunning, show representing Britain's past and future role in the world. Sometimes self depreciating but always honest.

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