How to win a Social Buzz Award
We asked a couple of our Social Buzz Judges - the people who know social media inside and out - about what advice they would have for entrants, what their one tip to win would be and they graciously told us so take their advice in getting those entries in for August 1.
2011 and 2012 Head Judge Paul Fabretti, Brazen PR
"For me the one big thing entrants should remember is to back the hyperbole with figures.
"It's easy to get carried away talking about engagement and fans and enthusiasm, but social media is, if nothing else, measurable.
"Demonstrate the engagement with relevant statistics that matter - and don't hide behind the XX% increase (that just won't cut it)."
"For me the one criterion that really sorted the wheat from the chaff was going beyond proxy measures of success and demonstrating real commercial value.
"By proxy measures I mean things like retweets, likes, shares, etc.
"The best papers measured success in terms of commercial value - improved conversion rates, increased average purchase value, increased repeat purchase rates etc. "This is much easier if the client has an e-commerce business model. But there were some great papers that demonstrated real commercial value in terms other than financial - Which for instance.
The other tip would be that % changes without hard actual figures just make a jury suspicious."
2011 Judge Colin Gilchrist, Social Tailor
"Always include analysis results - benchmark to campaign completion i.e. pound signs and percentages will make you a winner!"