Opinion

Viral Highlights - Local business ad beats big brands to top the viral chart.

Opinion: The Viral Video Blog

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

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Mel Peck - 23/05/2013

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Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

0 comments

- 23/05/2013

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Cringe Ninja: Why copywriting with emotion is a delicate balance

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why writing with feeling can sometimes be painful for your reader. Read more

2 comments

Andrew Boulton - 22/05/2013

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Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Opinion: Guest Columnists

In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use... Read more

1 comment

Hamish Pringle - 21/05/2013

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Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Opinion: Guest Columnists

Last week an article appeared on eConsultancy that raised a few eyebrows. Or more specifically, mine. In a nutshell the piece argues that... Read more

2 comments

Helen Southgate - 21/05/2013

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P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

Opinion: The Viral Video Blog

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

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Mel Peck - 16/05/2013

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Hyundai's controversial 'suicide' advert

Did Hyundai actually benefit from suicide ad criticism?

Opinion: Gordon Young

‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s... Read more

1 comment

Gordon Young - 14/05/2013

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Watch out adland, Silicon Valley wants your people, as well as your money

Opinion: The App Business

When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn't the fact that she's another ... Read more

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Rob Evans - 14/05/2013

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One big deal left for Publicis boss Maurice Levy?

Could Maurice Levy’s last deal be his biggest coup?

Opinion: Mergers and acquisitions

One of the most astonishing things about those two titans of the advertising world, Publicis’ Maurice Levy and WPP founder Sir Martin... Read more

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Tony Walford - 10/05/2013

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Sir Alex Ferguson: 'the keeper of the temple'

Manchester United: Brand lessons from Sir Alex Ferguson’s global tribe

Opinion: Guest Columnists

With the departure of Sir Alex Ferguson at the end of this season, Manchester United football club will lose their leader, their... Read more

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Lisa Killbourn - 10/05/2013

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Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Opinion: The Viral Video Blog

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

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Mel Peck - 09/05/2013

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How can brands stand out from the crowd?

How to be brands and influence people

Opinion: Guest Columnists

Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more

2 comments

Dan Spalding - 03/05/2013

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More than mere copycats: How own-label brands are learning to go their own way

Opinion: Guest Columnists

Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more

1 comment

Ian Schofield - 03/05/2013

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From arousal to behaviour: How out of home influences the five stages of brain reaction

Opinion: Guest Columnists

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

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Mungo Knott - 03/05/2013

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Why real-time is not the be all and end all

Opinion: Guest Columnists

Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards... Read more

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Caspar Schlickum - 02/05/2013

Advertising

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Opinion: What were they thinking?

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

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Jon Bains - 01/05/2013

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Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Opinion: Duncan Parry

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

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Duncan Parry - 01/05/2013

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Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: Consultancy Matters

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

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Marie Myles - 30/04/2013

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ASOS has announced an 11 percent rise in profits

ASOS: The simple secrets behind its success

Opinion: Guest Columnists

Gemma Lovelock, director of promotions marketing agency Lock-In Marketing, explains the rise and rise of ASOS, the online fashion... Read more

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Gemma Lovelock - 30/04/2013

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Listen, Think, Write: why only copywriting driven by insights will ever be successful

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on the role of insights and strategy in all great copywriting. Read more

2 comments

Andrew Boulton - 30/04/2013

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