Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV...
Where does it say in Twitter terms of service that it must be used to have a conversation?
Why do "social business people" insist on saying - that a business using it to post a press release is just wrong.
So, yes - I believe small and large businesses can have a Twitter profile that does not engage but purely posts offers, jobs, property for sale... however I would like to see in their Twitter profile "Bio" that - "this account is solely for the use of posting jobs (etc), if you wish to speak go to: phone, email, the bosses Twitter account..." I would also like to see more businesses state when the account is most likely to be in use. A great example is the Poppyscotland Twitter account web page - they've created a web page that not only shows the users of the account but also that its use is Monday to Friday 10am to 5pm: http://tinyurl.com/twitter-ps. Agreed this does not suit everybody but they've laid their stall out stating quite clearly their intentions and how they wish to use it.
Are you a business with a Facebook page - do you have a terms of engagement page? Do your "Like'rs" know that a comment is likely to be deleted or blocked if they post inappropriate links or competitor deals - don't you think it's about time you added one - here's an example of the one on Braehead's Facebook page: http://tinyurl.com/braehead-rules.
Set your stall out - be clear about what your customers or clients can expect - they're not mind readers!
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