…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”
For many a year now, the urban legend has existed about a sanitation company whose strapline is: “No 1 in the No 2 business.”
Though, I’ve never actually seen a company strapline remotely resembling such a promise. (Not that I’ve looked particularly hard.)
On my way home this evening, circling the Manchester Orbital – or M60 – as it’s affectionately known, I found myself behind one of those cylindrical container trucks. And, lo-and-behold! There it was: John Howe We’re No 1 for your No 2s.
A company who specialises in emptying septic tanks. (The line was on the back. But you can check their website for proof.)
One of the great lines of all time and deserves a Cross of Iron for having the balls to run with it.
Could be a great gong opportunity for any entrepreneurial creatives out there.
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