…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”
DDB’s, Phyllis Robinson, the first ever female copy chief in the US, passed away one day shy of 2011 aged 89.
It was the New York magazine which referred to her as the original ‘Mad Woman’. She was part of the DDB advertising revolution in the fifties and sixties America creating such breathtakingly original campaigns as Levys and Ohrbach’s.
It is reported that after seeing her Ohrbach’s ad, Volkswagen said they wanted the agency that did that ad. The rest is history.
You can read more about her here: http://www.ddb.com/ddblogs/
It must have been an incredibly difficult time for a woman not only to cut it in the ad industry, but to be one of the all-time greats – having been inducted into the Copywriters Hall of Fame in 1968, and in 1999, Advertising Age listed her as one of the 100 most influential figures in the history of advertising.
Rest in Peace, Phyllis. An inspiration and a true original.
Do you have a strong opinion on a topical industry issue? To submit a comment piece, please send a short summary of your idea to email@example.com. Views of writers are not necessarily those of The Drum.