…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and ...

...design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”

I have over 25 years experience in the ad industry working for agency brands such as: DDB; TBWA; BBDO; O&M and McCann’s as a CD / AD / CW. I have won over 100 awards, including Cannes; D&AD; One Show; Campaign and Epica. For brands such as: VW; Audi; Carlsberg; Black & White Whisky, Smirnoff, Coors, Cadbury’s; Coca-Cola; Heinz; Peugeot; Nissan and Meteor to name a few.

I’m also a published writer, I was short listed for the Independent on Sunday Short Story Competition in 1997. My short story, “Woman’s Best Friend”, also appears in the IOS New Stories published by Bloomsbury.

My poetry has been widely published in Ireland, Britain and the US in anthologies and periodicals such as: The U.S. Literary Review, Envoi, Cyphers, Electric Acorn, W.P. Monthly, Lifelines 3, The Haiku Quarterly and The Amnesty International Anthology: Human Rights Have No Borders.

I am the author of six feature length screenplays, six short films, a collection of short stories, a poetry collection and my first novel which contains 85,000 words, some of which are in the correct order.

Read more...
3 June 2010 - 2:27pm | posted by | 0 comments

Why England won’t win the world cup

Why England won’t win the world cupWhy England won’t win the world cup

The short answer is: we’re not good enough.

And before you cry ‘treason/negativity/pessimism’, don’t confuse my opinions with my hopes. Of course, I’d love England to win the world cup. But rather than being labeled a pessimist, I’d rather be called a realist.

Shortly before the Champions League final ‘The Chosen One’ stated that the Champions League final was a better standard than the world cup final. His substantiation for this was that on a club level, if you’ve got a hole in your squad you can buy someone to fill it. Whereas, at international level, you’re stuck with what your country produces.

This begged the question: So, José, do you think Inter Milan would beat England? Judging by England’s performance against Japan (ranked 45th in the world by FIFA), Inter Flora would beat England.

So what reasons do I proffer to bolster my case for an imminent return to Blighty?

Reason # 1 GOALKEEPER

Our best goalkeeper, Joe Hart, can’t get in the team. Our first choice plays for a club that got relegated. Our other first choice(?), Rob Green plays for a team that almost got relegated. Hart’s team, Birmingham finished highest in the league and he is loaned out to Brum from Manchester City. If he was playing for City would he be first choice? Difficult I know to get in the City team when the current first choice is Shay Given, who would probably get in a World XI.

Reason # 2 DEFENCE

We can’t defend set pieces. Ferdinand has hardly played this/last season and is prone to injury.

Reason # 3 WINGERS

Our wingers can’t cross the ball. Lennon, Walcott, Wright-Philips, don’t seem to be able to do one of the most fundamental skills that a winger should be able to do. Even I can cross a ball and I’m crap at football. Seriously lads, if you’d like me to show you how to do it before you head off for SA, I’d be more than happy. If you’re wanting to do an in-swinger from the right, you simply use the inside of your right foot, just around where the big toe joins your foot, at the bottom right hand side of the ball. It’s easy.

If it was just about being able to run fast in a straight line we’d be better off with Usain Bolt. Whilst not as quick as the aforementioned wingers, I’d prefer to see Joe Cole and James Milner out wide as they not only can cross the ball, but they have better skill on the ball.

Reason # 4 STRIKERS

We’ve only got one. And if he gets injured we’re royally F****D.(And I’m not talking about Heskey who probably wouldn’t get a game for Inter Flora.)

Reason # 5 ASHLEY COLE

Why? He’s a big knob. And I’m not referring to his appendage. Okay, I know this isn’t a rational reason for England not winning the world cup, but does he irritate anyone else out there? He’s infantile, arrogant, petulant and, and, a knob!

Reason # 6 RANKING

England are ranked 8th in the world. We haven’t beaten any of the teams ranked above of us. In fact, we were beaten by Brazil, Spain, France and scraped a draw against Holland.

We were beaten by the Ukraine (ranked 23rd). In our group, USA are ranked 14th and beat Spain recently. Slovenia (ranked 25th) and Algeria ranked 3oth. I do expect us to qualify from the group, but the fact is, we actually haven’t beaten anyone that’s any good.

For what it’s worth, this would be my England selection from what we have available. I do hope we do well, I’m just not expecting it, like so many of our media pundits. Unfortunately, the only thing ‘coming home’ will be England.

And what’s this got to do with advertising? Nothing. It’s the world cup. And that’s much more important than advertising.

C’mon En-ger-land!

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Have your say

Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.