…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”

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The most interesting man in the world.

…he can speak French… in Russian. He’s a lover, not a fighter. But he’s also a fighter. So don’t get any ideas. He’s the most interesting man in the world.

Brilliant TVC for Dos Equis beer. He might not drink beer often, but when he does, he drinks Dos Equis.

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