Manchester City FC has become the first Premier League Club to sign a content deal with YouTube.
The deal will allow the club to control its right-owned, or club created videos, as well as manage advertising around its content.
The Manchester City TV channel, CityTV, currently uploads around 100 videos a month by its in-house production team.
Richard Ayers, head of Digital, for Manchester City, said:“Manchester City is having a phenomenal year of growth and development online. Our goal is to deliver a market leading experience for fans in terms of online video. That means delivering the great content we make to where the audience is – ie on YouTube. This deal is the first move in laying the foundations of our syndication strategy and is part of a series of deals to expand our online capabilities.
“The ability to extend our reach and to increase accessibility to audiences is great, but we’re also looking forward to exploring the differentiating factors of YouTube, like using annotations, making bespoke interactive video and, more than anything else, becoming part of the thriving YouTube community.”
Jeff Nathenson, head of sports partnerships for YouTube, said: "We are excited that Manchester City has become the first English Premier League club to become a commercial partner with YouTube. They are proving to be an exciting club both on the pitch and in the digital media space. We believe this kind of deal will have a global impact, allowing them to reach new fans in new territories with compelling original content."