AXA and Clarks are two of the founding clients of Havas Media Labs, the newly launched data, content and tech partnerships broker from Havas Media.
Led by the agency's head of futures, Amy Kean, the division will offer real-time data and content, as well as broker partnerships between start-ups and brands.
Havas Media Labs will partner with a number of tech start-ups, with the first being neuroscience specialist, Cognises. Another partnership with events and promotion company Three Beards has also been agreed.
Cognises will work with Havas Media to help the agency develop how it recruits and evaluates staff.
Paul Frampton, CEO of Havas Media, described the division as "a unique initiative" that would offer clients new ways to connect with consumers through data and content creation.
"The agile culture of Tech City has been permeating our industry for some time now, and with the launch of the Labs we look forward to harnessing this ethos throughout our partnership work," added Frampton.
Weve, winner of the Chairman's award at this year's MOMA Awards, has also begun a joint research project with the Labs around digital disruption of both social and human psychology.
