Filestack builds enterprise credentials with TINT acquisition
Digital content platform Filestack has struck a deal to acquire user generated content specialists TINT in a deal aimed at broadening its appeal to the enterprise market.
Filestack builds enterprise credentials with TINT acquisition
Filestack specialises in offering developers a customised interface or API with which to manage their digital content, growing to power over 100,000 sites and applications, processing over a billion images, videos and documents.
Into this world comes TINT which brings its own unique skillset to the mix via customer-generated content to boost brand engagement and strengthen customer loyalty, an approach already embraced by over 5,000 brands including United Nations, Krispy Kreme and Nestle.
Sameer Kamat, CEO of Filestack, commented: “To truly delight customers, content must be managed and curated. Unfettered and unmanaged access to content, especially user generated content, is a sure shot way for a brand to disengage their users. With Filestack’s machine learning powered content curation APIs powering the TINT platform, brands will be able to engage with their customers in a more authentic and richer way then ever before.”
Tim Sae Koo, founder and CEO of TINT, added: “The combination of TINT with Filestack is super exciting as both companies hyper focus on delivering curated content experiences for businesses and world class brands. TINT’s speciality is its user- generated content aggregation, curation, and delivery mechanisms, which are powered by Filestack’s Digital Content Platform.”
By marrying their respective strengths Filestack aspires to transform itself into an end-to-end digital content curation platform.