ABCs: UK national newspapers continue to suffer circulation decline

Daily Mail will have a new editor in September to reverse print fortunes

All of the UK’s leading newspapers suffered a third consecutive month of print circulation decline showing that the medium remains under threat if it fails to greet new audiences.

Figures by auditor ABC found that The Sun, the highest circulated UK newspaper with a cover price, was down 6.49% year on year to 1.47m in May.

The Daily Mail, which recently saw its longtime editor Paul Dacre announce his impending departure, was also down by 11.49% to 1.27m. When Remain-backing Geordie Greig takes up the editorship in September, it will hope for a reversal in these fortunes, likely by bringing the newspaper presence closer to the MailOnline. Even The Guardian, a few months into its print rebrand, was down by 8.09%.

Free newspapers The Metro (owned by the Daily Mail Group) and the Evening Standard also noted slight declines in distribution, both less than 1%.

So what can be done to save these newspapers?

Earlier today, The Times unveiled how it is using Alexa to help drive its brand and subscriptions with the launch of a new skill just in time for the World Cup. Meanwhile across the Atlantic, The Wall Street Journal is experimenting with a machine-learning paywall that is rationing article access and delivering subscription prompts to readers it deems ready to part with some cash.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs