Sunsilk has highlighted the taboos and stygma around transgendered people in Thailand, urging the public to be more accepting in its latest campaign.
The ad titled 'Hair Talk' conceptualised by J. Walter Thompson Bangkok features the story of Rock Kwanlada, first runner-up Miss Tiffany Universe 2017.
Kwanlada narrates her story about how growing up her father wanted her to act like a boy despite knowing that she was inclined towards being a girl and loved to play with dolls.
She further highlights how being a transgendered person in the society was looked down upon. However, against all odds, she came to terms with her identity and mustered up the courage to participate in a beauty pageant where she was ultimately declared as a first runner-up.