Sears Auto expands tire installation partnership with Amazon

Sears is expanding a partnership with Amazon that lets drivers order tires off the e-commerce site and have them installed at one of the retailer’s auto centers.

The tie-up initially kicked off last month at 47 Sears Auto Centers in eight cities. Now, the service will be available at 71 additional locations, bringing the total to 118.

The ‘Ship-to-Store’ service lets users purchase any brand of tire, including Sears’ own DieHard tires, on Amazon. Customers can then choose which Sears Auto location they’d like the tires to be sent to for installation.

According to Sears, the collaboration between the two marks the “first nationwide auto service center to offer Amazon.com customers the convenient Ship-to-Store tire solution integrated into the Amazon.com checkout process.”

Mike McCarthy, vice president and general manager of Sears Automotive, said in a statement that 90% of its customers coming from Amazon are new to the retailer’s auto centers.

“Amazon customer reviews have been very positive and we are two months ahead of schedule,” he said. “Customers are taking advantage of additional services during the tire installation process, such as oil changes and alignments. We are meeting our 60 minute tire installation commitment and over 90 percent of the Amazon customers are new Sears Automotive customers."

The expansion comes as Sears’ parent company, Sears Holdings, continues to struggle. Last month, the company announced its plans to shutter 48 Sears stores and 15 Kmart locations.

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