R/GA is aiming to change up its client services by hiring Iain Preston as executive director of client services for EMEA. He joins from Publicis Groupe.
The IPG brand has tasked Preston with evolving how R/GA works with clients across the EMEA regions, leaning on his experience as global client leader at Publicis.
He is tasked with delivering more "consultative thinking" and will report into Matt Lodder, executive vice president and managing director of R/GA EMEA.
On the appointment, Lodder said: “Iain’s appointment is designed to help us disrupt the traditional agency approach to client services. Our shared vision with Iain is that client services will become the engine room and catalyst for strategic client engagements in its many forms, bringing together diverse talent to answer client needs and deliver transformative work. We are delighted he’s joining us.”
On the back of the hire the company said it can offer clients services including consulting, marketing communications, architecture, and IP development.
Preston said: "R/GA embodies the entrepreneurial and innovative culture that, in our changing world of client engagement, means we have a tremendous proposition to help clients uncover new areas for growth. Upon meeting Matt and the leadership team, I was truly inspired by the direction the agency was moving.
"Without doubt, R/GA is still the most unique transformation partner in our industry for clients, and I am delighted to be joining to help transform the client services offering to help enable brands to take advantage of R/GA’s diverse blend of capabilities”.
Preston has worked in the industry for over 17 years. Prior to his stint at Publicis Groupe, he held the position of director, digital innovation group (DIG) at Digitas.