Nine out of ten UK marketers now manage campaigns globally

Nine out of ten UK marketers now manage global campaigns

The latest survey from Rakuten Marketing has highlighted that 89% of UK marketers now manage international marketing campaigns.

To further than, 55% actively managing campaigns across Europe with 14% setting their sights further afield. However only 11% of marketers have local marketing teams in overseas markets, with over half (61%) relying on the UK office to carry out the bulk of the work.

Anthony Capano, EU managing director at Rakuten Marketing, said: “In the UK alone, more than 35% of transactions driven for Rakuten Marketing clients are now taking place overseas, highlighting the significant international growth opportunity for UK brands.

“It’s important to keep an open mind and understand that consumer behaviour and the perception of your brand varies market to market. Therefore, experimenting with local channels and technologies to gain insight into what appeals to your international consumer will help uncover what resonates.

"Similarly, by identifying and partnering with key players in market, you will quickly receive feedback into performance and how your brand is being perceived.”

Other interesting snippets include the fact that voice has overtaken virtual reality with marketers targeting Europe (45%) and APAC (42%) particularly keen to harness voice tools.

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