Time Inc UK has lifted the lid on its new brand identity after recently rebranding as Ti Media, with a logo that staff members were invited to vote on from a shortlist of two designs.
In-house designers from Ti Media’s The Foundry and The Collective Studio delivered the new identity which was decided upon by staff members as part of the overhaul announced last month.
Marcus Rich, chief executive of TI Media, said: “As TI Media, our new name speaks to our successful past and to the opportunities we will be exploring to extend that success as the modern media company we are today. Our new logo represents this perfectly.”
Simon Clement, head of brand and pitch design at The Foundry, added: “We talked a lot about how we spark conversations by arming people with stories and expertise. That’s what this logo signifies with its speech bubble device. The two fonts are specifically chosen to complement each other. The serif font used for the ‘T’ and ‘I’ refer to our heritage. The sans-serif font used for ‘Media’ represents modernity and our new direction.”
The publisher said the new look will be more suited to run across “a broad range of environments, from a smartphone to the side of a building”. The rebrand was recently announced following the brand’s acquisition by private equity firm Epiris LLP from Meredith Corporation in March 2018.