The Drum at Cannes 2018: All you need to know

The Drum at Cannes 2018

The Drum returns to Cannes Lions International Festival of Creativity with a series of stimulating talks at The Drum Arms pub and aboard a luxury boat. Join us as we host an array of leading businesses and brands discussing the winds of new technologies, creative and tech innovation and the future of our industry.

In partnership with FCB, The Drum will host the 4-day programme of creative inspiration onboard Boat FCB, as well as our very own The Drum Arms pub @ The Quays by the harbour.

Against a backdrop of rapid change across the media industries, we will explore how brands and publishers can best serve their audience and consumers. We kick-off Monday with The Big Interview with Aline Santos from Unilever — our new monthly series on lessons in leadership from the world’s most influential marketers. Followed by The Drum July issue launch — where another surprise will be unveiled. And of course The World Cup party.

Sir Martin Sorrell will grace our pub and will take questions regarding his experience of growing the world’s largest advertising agency network, his tips on management and leading senior teams and – perhaps – his plans for his new company.

See below for a detailed schedule.

The Big Interview | Monday 18th June 2018 | 11:30am - 12:30am

Where: The Drum Arms (pub)

The Big Interview with Aline Santos, EVP Global Marketing and Global Head of Diversity and Inclusion - ‎Unilever will take place at The Drum Arms @ The Quay Irish Pub, 17 Quai St Pierre.

This will be part of a monthly series created to reflect the changing remit of CMOs and other senior marketers responsible for leading brands around the world and will take a deep dive into lessons in leadership from the world’s most influential marketers.

Sign up here for this event.

The Drum Cannes Kick Off Party! | Monday 18th June 2018 | 5pm onwards

Where: The Drum Arms (Pub)

For the first time this year we are taking the infamous ‘Drum Arms’ to Cannes Lions. We are taking over a very popular watering hole for movers and shakers from across the industry to meet, greet and network across the whole week.

We are launching The Drum Arms with a very special party which will include the screening of England’s first World Cup match against Tunisia. Pre-match entertainment will include some special guests, live music and a very special reveal from The Drum…

Sign up here for this event.

The 6 - Second Impact | Tuesday 19 June 2018 | 10:30am - 11:30am

Where: Boat FCB

Can advertisers really make an impact in six seconds? From Google to Fox to YouTube to big brand owners— everyone is snacking with 6-second video formats.

What is the impact of this format? Do they force both advertisers and consumers to be more focused? Does it deliver the level of poignancy and emotional connection we all want with our consumers? How does it drive ad recall? What is the role of short form videos? Do advertisers really want these?

Come and discover all this and more around video advertising with The Drum and Taboola. On a panel discussion, joined by a brand and an agency, Taboola and The Drum will aim to answer these questions and celebrate the ‘language’ and the impact of the 6-second video.

Sign up here for this event.

Augmenting Creativity through AI | Tuesday 19 June 2018 | 12:30pm - 1:30pm

Where: Hôtel Barrière Le Majestic

From writing pop ballads, to mimicking the styles of great painters to assisting in making films — AI has done it all. Experts wonder, however, how far AI can or should go in the creative process. And question the extent to which AI can develop its own sense of creativity.

What is the true impact of technology on creativity? How are brands using AI to fuel creative experiences? Perhaps an even more pertinent question is whether AI (on its own) is capable of creativity?

Deloitte Digital and The Drum bring together a panel of experts to discuss the impact of AI on creativity and how it is pushing the creative frontiers.

Sign up here for this event.

Independent Agency Happy Hour | Tuesday 19 June 2018 | 4pm - 6pm

Where: The Drum Arms (Pub)

Join us at The Drum Arms in Cannes for an early evening networking event , where the drinks will be flowing as much as the conversations. Catch-up with old friends and make new ones across the independent agency world with The Drum team.

Sign up here for this event.

Business Purpose: The paradox and the potential | Wednesday 20 June 2018 | 10:30am - 11:30am

Where: Boat FCB

Melissa Waggener Zorkin, CEO of WE Communications will assess the role of purpose. In an age of authenticity, consumers are increasingly expecting brands to not only behave in a transparent manner – but also communicate their core values and what they stand for clearly. The panel will explore some of these issues as well as how to bring ‘brand purpose to life’ and whether purpose can be balanced with both short-term and long-term business goals.

Sign up here for this event.

Digital Reality : Ready or not, here we come | Wednesday 20th June 2018 | 2pm-3pm

Where: Hôtel Barrière Le Majestic, 10 Boulevard de la Croisette, 06400 Cannes, France

Augmented, mixed and virtual reality are finding a home in business. But how will these technologies shape the future?

Deloitte Digital and The Drum bring together a range of experts on a panel to discuss the big opportunities and challenges for exploring digital reality in the enterprise. Are we ready, yet?

Sign up here for this event.

The Future of TV Is Now | Wednesday 20th June 2018 | 4pm - 5pm

Where: Boat FCB

Join The Drum and Innovid to explore the future of TV (it's right now, by the way.)

In a connected world, you might think the future of TV is messy, confusing or even dead. But really, now is the golden age. There’s never been a more exciting time for video or indeed television with audiences consuming more content than ever. Of course, there is disruption and change.

Sign up here for this event.

Creative Connections : The business of feelings & emotions | Wednesday 20 June 2018 | 4pm

Where: Radisson Blu, 2 Boulevard du Midi Jean Hibert, 06414 Cannes, France

Strong emotional connections create lasting results in advertising. The same is true for B2B. The FT and gyro conducted a research with top decision makers specifically about what they feel, and want to feel, during key moments in a business relationship.

Sure data, metrics & technology is important, The Drum panel with the FT, gyro and Ernst & Young will however shine the light on the role of emotions in B2B and how creativity helps connect and innovate. The panel will also share some of the insights from the study undertaken by The FT and gyro exploring the importance of feelings for marketers seeking to drive business decisions.

Sign up here for this event.

The Future of TV Is Now | Wednesday 20th June 2018 | 4pm

Where: Boat FCB

In a connected world, you might think the future of TV is messy, confusing or even dead! But really now is the golden age. There’s never been a more exciting time for video or indeed television with audiences consuming more content than ever.

Of course there is disruption and change. But advertising levels have never been higher than they are now. And now that we all have access to data, things can only get better. Our panel takes a deep dive into how TV is moving into the best of times.

Sign up here for this event.

Breaking into the Future —with Wunderman & The Drum | Thursday 21st June 2018 | 10am

Where: Boat FCB

Wunderman and BT will examine the issues around digital transformation, what that means and how businesses of the future can get ‘future ready’. And what do we need to get there? More technology, better creativity, new skills?

Sign up here for this event.

Martin Sorrell | Thursday 21st June 2018 | 12pm - 1pm

Where: The Drum Arms (Pub)

Sir Martin Sorrell joins The Drum’s editor Stephen Lepitak to talk about his experience and insights when it comes to leadership and how that helped him grow the world’s largest agency network and his new venture S4 Capital.

Sign up for this event here.

Truth or Dare Happy Hour | Thursday 21st June | 3pm - 5pm

Where: The Drum Arms (Pub)

Why don’t you pop into our Truth or Dare Happy Hour at The Drum Arms to cool down?

Our friends at Dare will pull you the most refreshing cold pint, you’ll be ready to do anything they ask (or else tell us your deepest darkest secret.)

Come join for a happy hour of some daring acts, some surprising truths and a good old gossip with your friends at The Drum and Dare.

Sign up for this event here.

Wrap Party | Thursday 21st June 2018 | 7pm onwards

Where: The Drum Arms (Pub)

To conclude The Drum Arms Cannes debut, we are making it the venue for our famous wrap party this year, where our week of stimulating talks, panels and networking will be digested with drinks, DJs and more. Get your dancing shoes packed and ready for this Thursday night wind down - you really don't want to miss this.

Sign up for this event here.

For an overview of all our events we have in store for you, click here.

We hope to see you there!

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