Copa90 has signed a media partnership with Chinese sports digital consultancy Mailman to leverage the growing football market and distribute content to Chinese audience through platforms like Weibo and Miaopai.
Shanghai-based Mailman will further manage the key influencers to drive the Copa90 engagement and original content, which will also be published across Copa90 social media.
Andrew Collins, chief executive and founder of Mailman said: “We’re very proud to launch the Copa90 channel in China for distribution through the country’s largest sports media platforms. We hope to inspire a generation of Chinese football fans through the unique lens of Copa90 content and bring the passion of these fans to the attention of a global audience.”
Ross Whittow-Williams, chief operating officer of Copa90, added: “The Chinese Super League is now recording higher average attendances than Serie A in Italy and Ligue 1 in France. Quite simply, we recognise the Chinese football opportunity as one of the biggest in global sports media. The partnership itself is the perfect blend of Mailman’s audience and ‘in-market’ expertise and Copa90’s best-in-class football content and media capabilities.
"It will create a powerful and one-of-a-kind product for football fans in China. We see the Asian market as a big strategic opportunity for us and we look forward to establishing Copa90 firmly as the most loved football media brand across the region.”
Copa90 recently netted £70m valuation following investment by Dalian Wanda’s Infront Sports.