Guardian Labs and eBay have joined forces, with the aim to explain to entrepreneurs how to grow and expand business online through a branded content campaign.
The campaign, titled 'Do Your Thing', was developed in partnership with MediaCom. It has launched The eBay Doers scheme to offer 15 entrepreneurs the chance to win a ten week mentoring programme with some of eBay’s business figures. Winners will also receive a business building package, including a product photo shoot, as well as additional support and promotion on the eBay platform.
As part of the campaign, a ten-part weekly column online along with in-depth interviews and special features will be published in the Guardian.
Adam Foley, head of sales and strategy, Guardian Labs, said: “Do Your Thing is a campaign for anyone who has thought about starting up their own business. There’s a ton of confusing and complicated information out there that all too often just puts people off. We’re excited to be partnering with eBay and Mediacom to help make the process a bit easier and launch a load of great business ideas out into the world.
In a first for Guardian Labs - our creative work will go beyond our own platform and into the places where people are dreaming up their business ideas - in cafes with branded coffee cups and napkins, on beer mats as well as with geo-targeted digital out of home and taxi skins.”
Gareth Jones, senior marketing director, eBay said: “It’s great opportunity to be working with The Guardian - they are the perfect fit to help us reach the entrepreneurial audiences who can take their business ideas to the next level through the power of the eBay platform. This campaign will give us the opportunity to show how integral eBay is to the growth of every type of business – no matter how big or small.”