Streaming platforms Jio-Saavn, Hotstar lead the audio and video streaming segment in India, says report

Jio-Saavn, Hotstar lead the audio and video streaming segment in India, says report / Hotstar

Recently merged Indian music-streaming platforms Jio-Saavn have trumped Google to become the only audio streaming media company to make gains on app installs with 1.24% share increase during first quarter, according to a report by Jana.

Meanwhile, Google Play Music saw the largest share drop with -1.25% over the same period. Hungama at .12% and Amazon at .11% gained the second and third most ground respectively.

In the video streaming segment, Indian OTT platform Hotstar takes the lead with 70% share of app installs by the quarter ending March 31, 2018, a 6.6% decrease from January 1, 2018 as consumers show more preference for regional providers.

Meanwhile, SonyLIV more than doubled its share from 5.9% to 13% by the end of the quarter. Voot at 10.7% ranked third by the end of March, while Amazon (5%) and Netflix (1.4%) trailed by a wide margin.

Nathan Eagle, Jana’s founder and chief executive said: “The merger of Saavn-Jio will be interesting to watch and could be a precursor to broader consolidation of Indian-based streaming providers banding together to fight against global tech giants like Google, Spotify, and Apple.

“The same holds true for streaming video providers, where the rise of Hotstar is yet another example of Indian consumers’ hungry appetite for streaming content, but it will take deep pockets to stave off the larger players who are all making large bets in the region.”

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