Havas launches AI innovation centre in Montréal

Havas Group is opening an artificial intelligence (AI) centre in Montréal that the holding company says will focus on improving the customer experience.

According to Havas Group, the centre will employ 60 specialists in AI, data science, customer experience design and programming by the end of 2020. The centre will also include an augmented reality studio.

The new entity is a joint effort between BETC, Havas New York and Havas Montréal. Havas Group says the centre will combine technology, data and creativity to develop brand and customer experiences powered by artificial intelligence for clients in Europe and North America.

“Our Group has deep roots in Montréal. The city is a nerve centre for innovation and an AI hotbed, making Havas Montréal the ideal agency to provide full-service support in the development of AI-based solutions for brands. This gives us a unique, unparalleled position in the marketplace. It enables us to leverage our talents, while at the same time, provide new technologies and solutions that enhance our clients’ brand and CX performance,” said Yannick Bolloré, chief executive of Havas Group and chairman of its parent company Vivendi, in a statement.

Jan-Nicolas Vanderveken, president and chief executive of Havas Montréal, added: “The opening of the innovation centre is part of Havas Montréal’s strategy to offer our national clients a new breed of expertise and to position the agency as an epicentre of innovation within the Vivendi family. We are honoured to be part of a network that invests in innovation and in customer experience for brands.”

The development of the innovation centre will be led by Vanderveken and Havas Montréal's Pierre-Benoît Lemieux, who has been named vice president of customer experience.

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