Alibaba claims 'notable improvements' in its IP protection

Alibaba claims notable improvements in IP battle

Alibaba achieved “notable improvements” in its IP protection efforts with an increase in registered brands and rights holders and faster response times to takedown requests.

The e-commerce giant revealed the improvements as part of its annual IP protection report during a summit in Seattle. It comes just weeks after the company announced it had recruited 105 brands to joins its Alibaba Anti-Counterfeiting Alliance (AACA).

The report revealed 95% of takedown requests were processed within 24 hours last year, which is a 68% reduction in processing time when compared to 2016.

The number of notice and takedown requests submitted by rights holders declined 42% year-over-year, despite a 17% increase in the number of registered accounts on Alibaba’s IPP Platform.

Alibaba said its technology, which can detect and remove illicit listings before they appear on its platforms, proactively removed 27 times more listings than were processed, with 97% of all proactive takedowns occurred before a single sale occurred.

The e-commerce giant also provided 1,910 leads to law enforcement, resulting in the arrest of 1,606 suspects and the closure of 1,328 facilities. Alibaba claims the cases involved RMB 4.3bn worth of counterfeit goods.

Alibaba continues to maintain its high-profile battle against counterfeit goods on its platforms as it seeks to build trust and confidence in the brand.

This year, the US trade Representative (USTR) once again placed Alibaba on the notorious markets list, which Alibaba criticised saying, “our inclusion on its list is not an accurate representation of Alibaba’s results in protecting brands and IP, and we have no other choice but to conclude that this is a deeply flawed, biased and politicized process.”

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