The account, which moves from Starcom Worldwide, will see the agency develop a ‘digital first’ performance-led strategy focusing primarily on social media, paid search and affiliate marketing. The strategy consolidates on the increasing use of digital media used by customers to research and order fast food.
Beverley D’Cruz Pizza Hut Delivery’s sales and marketing director said of the appointment: “Navigate were the stand out agency. Their brief is to create best in class performance marketing campaigns, by pushing boundaries and innovating across all channels. Their experienced team were passionate about our brand and not only understood the market we operate but also the challenges we face.
“At Pizza Hut Delivery, we want to make it easier for our consumers to get a better pizza – partnering with Navigate will help us do this through our digital channels .”
Navigate joint managing partner, John Kimbell added: “We’re delighted to have been appointed to become Pizza Hut Delivery’s digital agency of choice. It’s a fitting testament to our team and approach as an agency that we can win a piece of business like this. Pizza Hut is a brand recognised throughout the world and we are excited to be given the opportunity to reinvigorate their digital strategy in the UK”.
Based in London and Sydney, Navigate Digital count ABTA, Lakeland and Palmer’s as clients.