Ad of the Day: Stoli says it ‘Loud and Clear’ in visceral new global campaign

Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers.

The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, make it loud and clear.”

Shot in Ukraine, each creative spot showcases real people celebrating their unique identities and what drives them, with each fully embracing their style, passions and beliefs with conviction.

Each person seems to be shouting in either defiance, joy, pleasure or as a release for their pent-up spirits. Whether it’s a man getting an elbow tattoo, a woman in apparent ecstasy in an empty theater, a man crowdsurfing at a concert, a fighter rejoicing a win in the locker room, a woman shouting in the rain or a group of girlfriends having fun at a bar, the scenes evoke strong emotions.

“Our new advertising campaign truly captures the boldness and clarity of Stoli,” said Hugues Pietrini, global chief executive officer of The Stoli Group. “With an 80-year history in the spirits category, we are proud of our brand identity and values and want our fans to feel the same. We encourage them to ‘make it loud and clear’ that they are embracing and broadcasting their true selves without inhibition.”

Developed with FF New York, the global creative agency founded by Fred & Farid, ‘Loud and Clear’ boasts an impressive lineup of award-winning creative talent who contributed to the campaign. “Loud and Clear” features music from the Oscar-winning composer, Hans Zimmer and Emmy/BAFTA-nominated composer Lorne Balfe, which elevates the drama and emotion in the piece.

Oscar Nominee Rachel Morrison served as the campaign’s director of photography on the video, which was shot by directors ‘We are From LA’.

The print creative was shot by photographer Rankin in London and features the designs of graphic artist Tyrsa, who created a brand-new font, Stoli Brush, for all of the print ads. The font will be made accessible for Stoli fans and consumers alike to download and use for free.

“A new campaign for Stoli needed both a bold new positioning from the brand and the right creative community to bring it to life,” said Fred & Farid, founders of FF. “As such, we worked with distinctive, visionary artists who are uncompromising in their values. The work of Mr. Zimmer and Ms. Morrison were an incredible fit for the spirit of the brand.”

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