‘A force to be reckoned with’ Tess Alps honored with the Mackintosh Medal

Tess Alps, chair of Thinkbox

Thinkbox chair, Tess Alps has been described as “a force to be reckoned with” and “an amazing advocate” for the marketing services sector, having been announced as the latest recipient of the Mackintosh Medal, which recognizes outstanding services to advertising.

Alps will be the latest recipient of the medal which has been presented to a number of industry figures including Richard Eyre, former ITV chief executive and chairman of the Internet Advertising Bureau in 1980. She has also served as chair of PHD Group as well as being a fellow of both the Marketing Society and the Royal Television Society, as well as a member of Bafta.

In response to the accolade, Alps commented to say that she was “deeply honoured” to receive the accolade from the Advertising Association.

“After working in the industry for more than 40 years, I am more convinced than ever about its contribution to our economy. I am also excited about the possibilities that future technologies bring, though I will never stop urging us all to use advertising ethically and responsibly. Advertising works best when it is trusted and enjoyed. We seem to have reached turning points on many issues – both regarding advertising’s relationship with consumers and behaviour within our industry – that give me reasons to be optimistic. Thank you; I will endeavour to live up to what the Mackintosh Medal represents,” she added.

Stephen Woodford, chief executive of the Advertising Association, described her contribution as “distinctive” and added that she was “one of a kind.”

“It is right that she takes her place in an august group of celebrated figures who have made advertising the economic and creative powerhouse it is today,” he continued, referring to other previous recipients of the medal that include Jeremy Bullmore, Ron Miller and David Bernstein.

Other industry leaders also commented, with Phil Smith, director general of ISBA, stating: “I think this award is thoroughly well deserved. Tess is a force to be reckoned with who has made a vital contribution to the advertising industry. She is a true friend of ISBA and her work with Thinkbox has been invaluable in helping us educate our members on the media landscape. It’s always a pleasure to spend time with Tess and hear her point of view, she challenges and informs in equal measure.”

Echoing his words, Kathryn Jacob, chief executive of Pearl & Dean, said: “Tess has experience across media agencies, media owners and industry trade organisations. Her knowledge, integrity and personal values – as well has her high standards of professionalism – make her a worthy and welcome addition to this luminous thread of excellence.”

Alps will be presented with the medal at the Advertising Association President’s Reception on 28 June.

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