Publicis Media UK’s recently installed chief executive, Sue Frogley has hailed the former BBC building in White City as ‘an iconic location steeped in rich heritage’ following the company’s announcement to move over 2,000 of its staff into the premises.
Publicis Media will unite its seven media agency brands and supporting businesses within the recently refurbished BBC Television Centre site, where iconic TV programmes such as Blue Peter and Doctor Who were once filmed.
The makeover has cost £1.5bn with Publicis Media set to occupy 212,000 square feet across seven floors with Starcom, Zenith, Digitas, Spark Foundary, Blue 449 and Performics all set to make the move across separate floors.
Of the building, Frogley told The Drum: "This is an iconic location steeped in rich heritage - some of my favourite tv shows were made here. Looking forward, I'm proud that we are moving into this revitalised and vibrant media hub to help create a new era for Television Centre."
She added, “We will become a beacon for best practice in our sector as this location will allow us to nurture the most fertile and dynamic media agency environment.
“The space will provide our people and our clients with the expertise and agility that such a proposition provides by bringing together the brand and practice model in one location.
“We have considered this move long and hard and really believe that in these transformational times we need to make transformational decisions.”
David Camp, chief executive of Stanhope, added: “We are delighted to welcome Publicis Media to Television Centre alongside the arrival of Soho House and iconic restaurant Bluebird and the broadcast of ITV daytime shows and other flagship BBC programmes from the studios again.
“Together with the owners Mitsui and AIMCo, Stanhope has transformed Television Centre into a new media hub as part of a wider regeneration and transformation of White City which includes a new business district for tech, creative and life sciences companies at White City Place.”
The BBC continues to be located there, with three working studios, as is ITV Studios which broadcasts some of its Daytime TV from the location.
The move is scheduled to be completed by the second quarter of 2019.