Pepsi continues with its 'Generations' campaign by commemorating its partnership with musicians of past and present like Michael Jackson, Ray Charles and Britney Spears.
As part of the global campaign, Pepsi has introduced limited-edition cans across its full portfolio in the US i.e. Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.
Pepsi will also partner with Live Nation to integrate Pepsi Generations artist cups into their venues across the country in summer for which the dates will be announced later.
In a release from Pepsi, Britney Spears was quoted: "My partnership with Pepsi has always been really special to me. I'm so excited to be featured in the new Pepsi Generations Summer campaign. It's fun, fresh and all about music. To be featured on a Pepsi can is such an honor, and I can't wait to see my fans enjoying them!"
Stacy Taffet, senior director, marketing, Pepsi Trademark, North America said: "Pepsi Generations has been an incredibly special campaign for us and music has always been at the heart of it.This summer, we're continuing that momentum for consumers of every generation with incredible music partnerships, performances, integrations and brand new music and summer-themed Pepsi Stuff. We can't wait to give our fans a reason to celebrate the summer season."