Veteran comedians Mark Watson and Omid Djalili have embraced the style of football pundit Des Lynam in a Curry's PC World TV giveaway campaign playing on the World Cup.
The ad debuted during Who Wants to be a Millionaire on Wednesday (9 May) and pitched that between 9 May and 26 June, 5% of customers who buy a 55 inch or above TV from the chain will get it for free.
The work from creative agency AMV BBDO, media agency Blue 449 and word of mouth agency 1000heads leads with the TV slot and is supplemented by five witty social slots from the comedic pair. It looks to encourage football fans to watch the proceedings in Russia on the newest TV sets.
Simon Peck, head of commercial marketing for Dixons Carphone, comments: “We want to help our customers get it right when it comes to their TV purchase, and our new ‘Get Your TV For Free’ campaign gives customers better value than ever. Rather than traditional ‘Cash for Goals’ offers, which only come good when your team does, our promotion gives you the chance to get a fantastic result no matter what the score on the pitch. And, thanks to key players including Omid and Mark, we think our new campaign will really set us apart this summer.”
Supplementing the drive, the brand promises to soon unveil two "disruptive out-of-home installations".
Vote for it in The Drum's Creative Works below.