In this newly-formed role, Joseph has been asked to provide global oversight across areas including creative, branding and new business.
Joseph previously worked with Imperato at BCW predecessor Cohn & Wolfe where he held titles including worldwide president, chief integrated marketing officer and president of the Americas. He was part of a leadership team that helped build Cohn & Wolfe increase its presence in the LATAM region.
Joseph will report to Donna Imperato, chief executive officer, BCW.
Imperato said of this reunion: “I’m thrilled to have Jim back in a role that will help us create an integrated powerhouse. His ability to motivate teams, help drive a winning culture, lead new business and oversee creative and branding functions is unsurpassed. He’s a great partner, well-liked and respected among many at BCW and I see this as a real coup for the future of BCW.”
Joseph added: “BCW is the most exciting new entity to emerge in the world of communications and I am thrilled to be part of it. I am energized and ready to work with BCW’s talented leaders and teams around the world to break ground and firmly establish the agency as the first truly global and unprecedented leader in integrated brand communications.”
The WPP-owned firm had taken shape after the merger of long-time PR firms Burson-Marsteller and Cohn & Wolfe back in February, their combined ranks equaling 4,000 across 42 countries worldwide.