International digital agency NMPi is refining its experience of paid social with the acquisition of boutique social media specialist Media Pact.
According to NMPi’s commercial director, there is no better time for the agency to expand its knowledge in paid social, and the acquisition will allow NMPi to give its clients earlier access to Facebook and Instagram betas.
“We are always looking for ways to strengthen our service offering and from the beginning it has been clear that NMPi and Media Pact’s similar heritage, rooted in performance marketing, makes us a great match,” stated Luke Judge, chief executive officer of NMPi. “Media Pact’s knowledge will help amplify our expertise and reach for a service that is growing exponentially within our business.”
Nathan McCurley, senior customer success manager at Media Pact, said the company is looking forward to working with a business that has “similar beliefs and values” on marketing as itself. “We’re excited for the joint benefits this acquisition will bring,” he said.
NMPi expanded its operation into the US late last year with offices in New York and LA. Its US clients include Saks Fifth Avenue, Gap, and Loot Crate.