Marketo acquires B2B marketing performance management software firm Bizible

Marketo has acquired Bizible, a provider of B2B marketing performance management software. Terms of the deal were not disclosed.

According to Marketo, this marks the 12-year-old company's largest acquisition to date.

“Together, our solutions create an industry-first platform for marketers to plan, engage, and measure by understanding what directly fuels ROI," said Steve Lucas, chief executive of Marketo, in a statement. "The combined product strength of Marketo and Bizible provides all marketers everywhere enhanced visibility into every touchpoint across any channel. Our investment will accelerate Bizible's impressive growth and provide instant and achievable benefits to our current and future customers in the enterprise and beyond."

Aaron Bird, co-founder and chief executive of Bizible, added: "Under the umbrella of Marketo, we will continue to aggressively innovate while also leveraging the breadth of the Marketing Nation to reach even more customers with our game-changing technology. We remain committed to delivering marketers effective solutions that provide the analytics and insights needed to make smart decisions and grow their companies."

Bizible's three co-founders - Bird, Andy Turman, and Peter Thompson - and the rest of the Bizible team will continue to work out of the company's office in Seattle, which will become a satellite for Marketo.

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