Roast reveals insights in Voice Search across multiple sectors

Roast reveals insights in Voice Search across multiple sectors

Online performance agency Roast, part of the TIPi Group, which unveiled the Voice Search Ranking Report in January, has now published whitepapers that run across 22 sectors and identify opportunities for brands in Voice Search.

The whitepapers gathered data on 10,000 key phrases in different verticals over a month-long period and answer box ranking data was also gathered, then integrated into the Voice Search Ranking report. One of the key observations the agency found is that the Google Assistant result didn’t always match the result found on a web search featured answer box.

TIPi founder and chief executive officer, Ollie Bishop, said: “The opportunity for brands to get ahead of the game in voice search is huge right now. Marketers need to be conscious that gaining visibility in voice search extends beyond the optimisation of your website. The key to identifying exactly where the opportunity would be for you makes these reports incredibly important.”

John Campbell, head of SEO at Roast, added: “Voice Search is an incredibly important part of your marketing strategy and shouldn’t be forgotten or overlooked. There are opportunities that others have yet really harnessed and therefore the chance to dominate the competition.”

The vertical ranking reports are now available for download.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs