Online travel site Hotwire announced its selection of FCB West in San Francisco as its creative agency of record after a full media, creative and public relations review.
As part of this new partnership, the IPG agency's San Francisco office, FCB West, will be responsible for Hotwire’s brand repositioning and strategy, concept development and integrated campaign execution.
Hotwire has joined a roster that already included Levi’s, Clorox, Dockers, Smokey Bear and Ghirardelli chocolate. The agency said in a statement tha Seeking an agency partner to help them reinvigorate their brand and regain market share among an extremely saturated competitive market, Hotwire conducted a competitive review that started late last year with many of the most admired creative agencies participating.
Said Melissa Postier, director of brand, PR and social for Hotwire: “This is going to be an exciting year for the brand, and we’ve found a team of creative partners who not only share in our vision, but also in our passion for the product and what it means to our customers.”
FCB West’s chief executive Joe Oh added: “We’re excited to be partnering with Hotwire as their lead creative agency to help them drive and fuel business momentum,” “We look forward to delivering a breakthrough creative campaign that will be the next great success story in the dynamic travel industry.”
FCB West has contibuted a couple of major brands the FCB network success in the past few years, with wins of Levi’s in 2014 and Clorox in 2016. The agency has set the summer for its first work with Hotwire to launch.