Business on the Move: Etihad, Jim Beam, Anglia Ruskin University, and more

Etihad Airways has added BBD Perfect Storm to its agency roster.

Welcome to The Drum's Business on the Move section, where each week we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Etihad Airways has added BBD Perfect Storm to its agency roster following a competitive and creative pitch against both UAE and international agencies.

Jim Beam has awarded a portion of its creative account to Adam&Eve/DDB. The brand has said that it will divide creative responsibilities between Adam&Eve and incumbent global creative agency Leo Burnett.

Anglia Ruskin University has appointed youth specialists Livity. The agency is to launch a nationwide integrated brand campaign featuring online, social, film PR, content and influencer elements.

Financial services provider Karvy Group has awarded its digital brief to interactive media agency Fruitbowl Digital.

The agency will be responsible for managing the digital presence of Karvy's five constituent businesses - Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy's Wealth League and The Finapolis.

iZettle has added AMV BBDO to its global agency roster following a pitch against rivals including BBH, Fallon and Brave. The Swedish fintech firm picked the agency based on its scale.

Denmark's official tourism organisation VisitDenmark has appointed Fold7 following a competitive pitch.

The agency will be responsible for a new positioning for Danish tourism, focusing on promoting destinations such as Copenhagen.

Great British Racing, the official promotional body for British Horseracing, has chosen Pitch Marketing Group as its integrated marketing agency. The agency will be responsible for a new brand identity and an overarching campaign, following a competitive pitch.

The Rugby Football Union has appointed Frank to handle its PR in the build-up to the two-day HSBC London Sevens event at Twickenham, in June. The account was won after a competitive pitch.

Creative agency Space has been appointed to help promote skincare brand Nivea's activation for the Cancer Research Race for Life and Pretty Muddy events in 2018. Space will create brand experience activations for the six largest events on the Cancer Research race calendar.

Performance Health, a consumer healthcare and physical therapy brand, has selected 93digital as a specialist partner for the production of its digital platform.

The agency has been handed a brief to deliver scalable solutions, with the aim of reducing costs and technologies used at the firm.

KraftMaid has appointed independent agency Marcus Thomas as its agency-of-record.

The Cleveland-based agency will be responsible for brand consulting, creative services, public relations, media, digital and social marketing support, with work beginning immediately.

Workwear brand Dickies has appointed Canoe to handle its UK PR and publicity brief. Canoe will handle all on-going PR and influencer outreach for Dickies Life, the brand’s lifestyle offering.

Cloud software provider Freshworks has appointed Onebite to handle its UK media, customer and content development activities. onebite will be supporting Freshworks with media relations, customer content and case study development, and marketing and event activity support.

Property development concern Conygar Investment Company has hired Cartwright Communications and RizkMcCay to help deliver marketing for the firm's Boots Island site in Nottingham.

RizkMcCay will be delivering strategic marketing for the site, including branding and marketing material to attract occupiers.

Launches

The launch of Chinatown Bureau, a digital product studio and consultancy has been announced by Paul Miser and Marie Berry, formerly of WPP-owned Hudson Rouge. The studio will build tools and invests in technology to make the creative industry more accessible.

HealthWork, a joint venture between BBDO and CDM, has announced an international expansion programme, with launches in Paris, Barcelona, London and Sau Paulo planned.

Acquisitions

The Kyu Collective, a unit of Hakuhodo DY Holdings, has announced the acquisition of a majority stake in independent digital agency Kepler Group. Kepler's clients include American Express, Bed Bath & Beyond and J.Crew.

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